CreComm student recognized by Canadian Public Relations Society

Trenton Burton, Creative Communications grad

A recent Red River College graduate has received this year’s Student Award of Excellence from the Canadian Public Relations Society (CPRS) and Canada Newswire (CNW).

Trenton Burton, who graduated this week from RRC’s Creative Communications program, was awarded the 2017 CPRS/CNW Student Award of Excellence at a gala event in Kelowna on May 30.

The award recognizes student excellence in the field of public relations. Candidates are nominated by their instructors and program coordinators; winners receive a $1,000 cash award from CNW and a complimentary affiliate membership — designed specifically for new practitioners — from CPRS.

A singer-songwriter who earlier this year released an album in support of the Canadian Mental Health Association, Burton recently started a new position as corporate communications representative for Manitoba Blue Cross.

He’s previously worked as communications coordinator for Manitoba Liquor & Lotteries, and currently serves on the board for CPRS Manitoba.

“When I found out I won [the award], I almost didn’t believe it,” says Burton, who couldn’t attend the ceremony in Kelowna, but sent thanks via a short acceptance video. “There are so many PR students around the country doing great work, and I was honoured that CPRS and CMW chose to recognize me.

“A lot of the credit goes to my PR instructor, Melanie Lee Lockhart, who taught me so much in the past couple years. And of course, I couldn’t have done it without the Creative Communications program in general, since it gave me so many opportunities I wouldn’t get anywhere else.”