Eyes to the skies: Award-winning alumni billboard campaign returns

RRC billboard: Darrell Brown

Red River College launches its 2017 billboard campaign this week – marking the return of the highly anticipated public celebration of RRC grads and their diverse employers.

“Red River College is pleased to once again join forces with leading Manitoba businesses to showcase elite alumni who are working in industry and in the community across the province,” says RRC President Paul Vogt. “This creative, co-operative marketing campaign is about recognizing strategic partnerships and celebrating student success.”

Appearing this spring and summer on nearly 60 billboards throughout Winnipeg and rural Manitoba, the 2017 campaign features 40 members from RRC’s diverse alumni community.

“It is wonderful to partner with Red River College and to help showcase the fact that RRC grads get jobs in their fields and are leaders in our community,” says Darrell Brown, founder and president of KISIK Inc., an Indigenous-owned and operated provider of office furniture.

“I think it’s important that we continue to reach out to young people, particularly Indigenous youth, to ensure they know about the tremendous opportunities that come from an RRC education. College education is a key pathway to success and I’d encourage all young Manitobans to take a close look at what RRC has to offer.”

The last iteration of the campaign, which rolled out in 2015 and 2016, has won several national and international awards including a CASE (Council for Advancement and Support of Education) Circle of Excellence Award (Best Advertising Campaign: Silver), an International Signature Award (Best Practices in Communications and Marketing: Bronze, and the 2016 Communicator of the Year Award (Large Category) from the Canadian Public Relations Society of Manitoba.

“It’s an honor to be recognized for this innovative campaign, but what brings us the greatest pride is working with Manitoba employers and our RRC alumni,” says Christian Robin, director of Marketing and Web Presence at the College. “Our 2017 campaign promises to once again broaden and diversify what ‘success’ looks like, and reinforces the vital role RRC plays in helping to build a better future for our students, our partners, and our province.”

Check out the full list of this year's billboard VIPs.